Supermarkets and other retailers that collect cash for charities in store are being urged to put in place a raft of measures to keep donations safe.

Stores are advised to appoint a named contact among staff to oversee collections. Ensuring secure handling of cash when transferred to a charity representative is also advised.

Another recommendation being made in latest advice from the Fundraising Regulator is for stores to establish a clear booking process including contact details of the charity involved for any collection arrangements.

The key piece of advice is for stores to confirm the legitimacy of the organisation that is requesting to collect. This includes checking they are on the charity register and regulated by the Charity Commission.

“By putting these steps in place, retailers can help prevent fraud and create the conditions for successful and trustworthy fundraising,” said the Fundraising Regulator.

“The advice also encourages a consistent approach across store networks, helping to make sure that standards are maintained regardless of location or size.”

The updated guidance has been produced with input from supermarkets and retail representatives “many of whom expressed a desire for greater clarity and reassurance in this area”, added the Fundraising Regulator.

While aimed at retailers’ charities are being urged to read the guidance to offer an insight into what retailers may expect from them when donations are collected.

The Fundraising Regulator said: “Ultimately, it’s in everyone’s interest that charitable collections are well-managed and carried out to a high standard.

“This supports a positive experience for donors and helps maintain public confidence in the good causes they choose to support.”

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