Payroll giving almost doubles following promotional push among UK employees

More than £23m was donated by employees through their salaries in the two months following this year’s annual payroll giving campaign, evaluation has revealed.

This is an 87% increase in donors signing up to give through their salary compared to the same period following 2021’s promotional push.

Payroll Giving Week
took place from February 7-13 earlier this year to encourage people to make regular donations to charities through their salary.

This focused on the benefits to charities as well as through employees through tax savings.

The three largest payroll giving agencies, Charities Aid Foundation, Charities Trust and Charitable Giving have revealed that following the campaign a total of £23.74m was donated to good causes through pay cheques in March and April this year.

Among those to benefit is the charity Together for Animals.

“Payroll giving provides Together For Animals with a vital regular source of income, allowing us to provide lifesaving care for animals desperately in need,” said the charity’s development manager Caroline Gaskin.

“As a small charity, we see payroll giving as our key source of income. We’re delighted to see the impact Payroll Giving Week has had across the sector, as it supports us – and so many animals in need – each year.”

Another is Barnardo’s. Its head of payroll giving Terry Stokes added: “Payroll giving offers a vital source of income to Barnardo’s. Our services are facing even greater demand against a backdrop of a significant reduction in income during and post-Covid. These same pressures apply for numerous charities which is why we are supporting Payroll Giving Week.

This week has helped to raise the profile of this tax-efficient method of giving, vital to many charities and causes during these unprecedented times.”

National Payroll Giving Week has been developed by the Payroll Giving Forum, formed by charities that run payroll giving schemes.

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