Online fundraising tool launches for small charities

A small charity specific version of an online fundraising tool, which is already being used by large voluntary sector organisations, has been created.

The move has been announced by GoDonate for its digital fundraising tool GoDonate Plus and is part of an increasing move by tech companies to create off the shelf, cost-effective Software as a Service (SaaS) products aimed at small charities.

According to GoDonate the product has already seen an income boost for large charities using it.

For example, Prostate Cancer UK recorded a 31% increase in donations using the product while Battersea recorded a 63% uplift in donations.

In addition, NSPCC said it had recorded 90% fewer enquiries from supporters with concerns about donating.

“Until now, only very large charities could afford these powerful tools”, said go Donate managing director Vicky Reeves.

GoDonate is a product of integrated digital and marketing agency WPNC.

    Share Story:

Recent Stories


How to elevate your non-profit storytelling with data and performance metrics.
Sage Intacct the non-profit financial management platform, takes a look at giving trends and insights.

What has the pandemic taught us about the public’s perception of charities?
In this episode of the Charity Times Leadership podcast, we take a look at what the pandemic has taught us about the public’s perception of charities. Charity fundraising platform, Enthuse, recently released its quarterly donor research study, which highlighted significant shifts in donor behaviour throughout the duration of the pandemic. Not only does the report highlight an overarching sense of positivity towards the sector, but a propensity for younger generations to give more generously, too. Lauren Weymouth is joined by Enthuse CEO, Chester Mojay-Sinclare to discuss more.

The importance of the ‘S’ in ‘ESG’
In this episode, Lauren Weymouth is joined by Ketan Patel, equities fund manager at EdenTree, to delve into the issue of social investment and why that all-important ‘S’ in ESG is more relevant now than ever before. The social element of ESG often gets forgotten when thinking about investing in more ethical and sustainable ways. But, after a challenging year for all areas of society, social injustice has been highlighted, and there’s a much greater need for charities to put people at the heart of their investment decisions.