Online fundraising tool launches for small charities

A small charity specific version of an online fundraising tool, which is already being used by large voluntary sector organisations, has been created.

The move has been announced by GoDonate for its digital fundraising tool GoDonate Plus and is part of an increasing move by tech companies to create off the shelf, cost-effective Software as a Service (SaaS) products aimed at small charities.

According to GoDonate the product has already seen an income boost for large charities using it.

For example, Prostate Cancer UK recorded a 31% increase in donations using the product while Battersea recorded a 63% uplift in donations.

In addition, NSPCC said it had recorded 90% fewer enquiries from supporters with concerns about donating.

“Until now, only very large charities could afford these powerful tools”, said go Donate managing director Vicky Reeves.

GoDonate is a product of integrated digital and marketing agency WPNC.

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