Nectar and online fundraiser link up to turn consumer loyalty points into donations

A scheme is launching next month to allow charities to tap into a share of £250m worth of Nectar points spent by consumers each year.

Online fundraising platform Crowdfunder has partnered with Nectar to launch Nectar Donate, which will enable users of the customer loyalty points scheme to donate to good causes.

Through Nectar Donate customers can choose how much they want to give, how often and to which charity.

Customers taking part donate their points which will be given turned into donations to chosen charities through Crowdfunder.

Nectar points are used by brands including Sainsbury’s, Argos and Habitat.

“We’re really excited to be partnering with Nectar to launch Nectar Donate,” said Crowdfunder director of charity and philanthropy Duncan Parker.

“This is an entirely new way for charities to ask for donations and utilise the Crowdfunder platform for fundraising. It will also help charity fundraisers to combat donor fatigue as supporters will be able to donate Nectar points instead of cash.

“We're really excited about this revolutionary new approach to charitable giving and would encourage charities to sign up today ahead of the launch in August.”

Nectar managing director James Moir added: “We know how important it is to our customers to be able to make meaningful donations to causes close to them, so we’re delighted to launch Nectar Donate in partnership with Crowdfunder, making it even easier for our customers to use their Nectar points to support a huge range of fantastic charities.”

Charities wanting to take part can visit here.

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