NCVO urges charities to do more to encourage ‘family volunteering’

Charities are being urged by the NCVO to improve their promotion of volunteering as a family activity.

Research by the NCVO details how family influences the way people giving their time to good causes. This can be through working together for the same charity, or when volunteers encourage their relatives to work for free for a charity.

However, the charity body warns that this form of volunteering is at risk of falling unless charities develop more robust opportunities for family members to give up their time for charities.

“Changes in the ways that we live and in how organisations involve volunteers are affecting both the chances of family volunteering happening and the experience of it once it does,” states the report Volunteering: A Family Affair?

“If it is to be sustained, it needs attention and nurturing. While an increasing number of organisations are looking to design specific family volunteering schemes, this remains a small part of what family volunteering is about.”

Charities are being urged to acknowledge the wide range of family volunteering opportunities they can provide.

“Family volunteering is diverse, and it is extensive. It includes, but is about far more than, parents and children volunteering together within the same organisation,” states the report, which has been funded by Sport England, Pears #iwill Fund, Greater London Authority and the Scouts.

“It can be about any number of family members volunteering and can involve volunteering alongside each other, for each other or together. It goes beyond what people typically think of as family volunteering. Much of this volunteering currently goes unacknowledged by organisations.

“We encourage all organisations to reflect upon how they currently involve families as volunteers (and members, supporters, participants), how this has been facilitated to date and how it is changing.”

Other suggestions include understanding how volunteering can fit in with family’s increasingly busy lives.

“We encourage organisations to consider how they can be more flexible in their involvement of volunteers and how they can adapt so that volunteering can be seen as part, or an extension, of a family’s other roles and responsibilities rather than a source of conflict about a family’s resources,” adds the report.

Inclusion

Promoting inclusion in family volunteering is also important, by developing volunteering that acknowledges “a more diverse range of families”.

Charities are also being asked to look at ways to “improve the volunteering experience and outcomes for families”. The report adds that this focus on family volunteering “will also improve the outcomes for organisations and their beneficiaries”.

    Share Story:

Recent Stories


Video Q&A: In conversation with Vicki Sellick MBE, CEO of Good Things Foundation
Vicki Sellick MBE, CEO of Good Things Foundation joins Charity Times editor, Lauren Weymouth to discuss her leadership journey, the organisation’s new strategy and the findings of the Digital Nation 2026 report. She explores the challenges of digital inclusion, the opportunities and risks of AI, and how the sector can ensure nobody is left behind.

Video Q&A: Benefits of bespoke investment vs pooled funds for the third sector
In this Charity Times video Q&A, editor Lauren Weymouth speaks to Ed Caswell of RBC Brewin Dolphin to explore how charities can align investment strategies with their mission, balance income and growth, and adapt to changing needs. He discusses discretionary management, responsible investment and the importance of effective governance and regular portfolio reviews.

Charity Times Awards 2023