Match funding charity sets £1bn fundraising target by 2030

Match funding charity Big Give has set a target of raising £1bn by 2030.

The ambition has been set by the charity, which matches donations with funding from philanthropists, companies and grant makers, as it releases a report into its impact this week.

This found that since it launched in 2007 it has raised £233m for good causes, through £113m in donations £97.4m in match funding and £20.1m in Gift Aid.

James Reed, the chief executive of recruitment firm Reed whose Reed Foundation is among grant makers involved said: “The Big Give is probably the most successful charity you have never heard of. We are aiming to change all that.

“We are very proud of what has been achieved in the first 15 years, but now we want to raise the profile of Big Give and accelerate its work so that we raise £1bn by 2030.

“This is an ambitious target, but deliberately so. There are so many important causes that need support. We want to find more match funding champions - companies, individuals and foundations - to match what the public donate. We want to build the match funding footprint to the benefit of more causes and people.

“We have pioneered the concept of match funding and have shown that it works brilliantly. People give more when they know their generosity will be multiplied in this way. Now we want to take Big Give to the next level.”

Match funding campaigns it runs each year include its Christmas Challenge. This accounts for £173.8m of all money raised. Almost half this money is for small charities with an annual income of less than £1m.

Other campaigns it has run over the last three years include its Green Match Fund for environmental causes as well as match funding around mental health, humanitarian disasters, and children’s charities.

Big Give managing director Alex Day added: “These report findings highlight the importance of the work Big Give does and how it can transform fundraising capabilities and impact of the charities involved. Match funding is the way forward for charities and philanthropists and with the cost-of-living crisis putting stress on the charities it is more important than ever.”

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