The Digital Poverty Alliance (DPA) has been offered free marketing support by the agency Seeblue to help promote its work to tackle digital exclusion.

Work carried out by the agency will include creating a core marketing strategy and developing promotional material such as videos aimed at helping more people to get online.

Promotion also focuses on lobbying politicians, business and charities to tackle digital exclusion.

The Alliance is a registered charity set up by electronics store Currys, the Institute of Engineering and Technology and is backed by among others Barclays and intel.

“Living without access to digital tools which provide education, information and access to society seems almost impossible, yet a reality for many,” said Seeblue managing partner Helen Brown.

“As tech sector specialists, we are really excited to be able to use our skills and knowledge to help advance the vision of the DPA to end digital poverty and achieve access for all.”

The Alliance’s chief operating officer Elizabeth Anderson added: “At the Digital Poverty Alliance our mission is to end digital poverty by 2030 – but we can’t do that alone. That’s why we’re thrilled to be working alongside Seeblue.

“Technology plays such a huge part in society, with education and businesses in particular relying heavily on key technology daily.

“However, device or internet access can prove expensive for disadvantaged children and adults, and these people are in danger of being left behind, presenting a greater need for widespread digitisation as we seek to end digital poverty in the UK.”

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