The Living Wage Foundation has refreshed its branding to better reflect the scale of its work to seek improved wages, hours and pensions in the workplace.

The updated logo shows the charity’s name across three coloured circles. Similarly, the same image is used for its accreditation awards for employers that meet its standards for offering the living wage, pension and hours.

“With more and more employers joining our movement to offer not just a real Living Wage, but also secure hours and a pension people can build a life on, we needed an updated brand that could tell a more connected story about what good work really means,” said Living Wage Foundation director Katherine Chapman.

“Our mission is to tackle in work and pensioner poverty by driving up standards of good work so everyone has a decent standard of living now and in the future – and that means building work that works for everyone.

“Our refreshed brand helps us tell that story more clearly, connecting our growing accreditations under one trusted, recognisable identity.

“It helps us celebrate good employers who raise the bar for good work, benefiting their staff, their business and the wider economy.”

The Foundation’s senior marketing and communications manager Clare Duncan added: “We’ve kept the heart of the brand intact, while updating the design to be more accessible, connected and fit for the future of our movement of leading employers.

“We involved employers, workers and campaigners throughout the process to make sure the refreshed brand still feels like theirs.

“It’s clearer, more cohesive, and helps us show how the Living Wage, Living Hours and Living Pension all work together to raise standards for workers.”

The refreshed brand is being rolled out across the Foundation’s digital and physical assets in the coming months.

“Accredited employers can find out what the changes mean for them and access updated materials on the Living Wage Foundation’s website and employer dashboard,” the Foundation added.

---