Immigration charity rebrands to better reflect its communities

Immigration charity UK Lesbian and Gay Immigration Group has rebranded to become Rainbow Migration.

The move has been taken to reflect its wider role reflecting the LGBTQI+ community, rather than just gay and lesbian people with migration and asylum seeking issues.

The announcement has been timed to coincide with International Day Against Homophobia, Transphobia and Biphobia this week.

“Our former name no longer reflected who we are as an organisation that welcomes all of the LGBTQI+ community,” said the charity.

“In Rainbow Migration and in the warm and vibrant colours of our new brand, we have found a name and visual identity that reflects what we do and who we are, and embraces all the communities that we work for and support.”

The new name and logo has been developed over the last two years involving consultation with supporters and stakeholders.

“Our new logo combines two themes: a rainbow and an arrow,” adds the charity.

“The rainbow is a symbol of freedom in many cultures and reflects the idea of hope and possibilities that are out there.

“It is also the most widely recognised LGBTQI+ symbol in the world. The arrow symbolises migration and movement. It is also a nod to our previous logo, linking the old with the new.

“These two powerful symbols together reflect the story of Rainbow Migration – we are proud to be an organisation that supports LGBTQI+ people on their journey to a new life. We are ready to move forward, inspired by our fresh look and our new name.”