Forever Friends Appeal, the charity of the Royal United Hospitals Bath has carried out its first rebrand in 23 years.
The charity is from this week being called RUHX with a new logo and messaging, following consultation with supporters, staff and volunteers.
This includes the promotional strapline “go the extra mile for people in our community”.
“Our charity has not updated its brand since it launched in 1999, and we felt now was the right time to review how we connect with our audiences and bring the public’s understanding of the charity up-to-date,” said the charity’s head Rhyannon Boyd.
“The ‘X’ in our new name is designed to focus people’s attention on the ‘extra’. The extra extraordinary work the RUH does with our support.”
RUHX worked with two Bath-based agencies, The House on the new brand strategy, and Honest Studio on the new charity branding.
The charity supports the work of hospitals in Bath that have a catchment area of 500,000 people in the historic spa town as well as surrounding areas in Somerset and Wiltshire.
Latest News
-
Tributes paid to cancer care fundraiser Dame Deborah James, who has passed away
-
Charity Times Awards 2022: Shortlist announced
-
Leadership Diaries: “The work never stops”
-
Volunteering by older people worth £48bn a year, research suggests
-
Youth charity boss steps down after 20 years
-
Small charities ‘forced into poor practice’ due to lack of access to banking services
How does a digital transformation affect charity fundraising?
After an extremely digital couple of years, charities have been forced to adopt new technologies at a rapid pace. For many charities, surviving the pandemic has meant undergoing a fast and efficient digital transformation, simply to exist in a remote world. But what effects has this had on fundraising? And what lessons can charities learn from each other? Lauren Weymouth chats with experts from software provider, Advanced, to find out more.
Better Society
-
Screwfix Foundation raises £10m since launching in 2013The Screwfix Foundation has raised £10 million to support charities and non-profit organisations across the UK since its launch.
© 2021 Perspective Publishing Privacy & Cookies
Recent Stories