Alzheimer’s Society has been named as the official charity of the BMW PGA Championship, which takes place at Wentworth in Surrey this week (September 9-12).
This marks a return as a beneficiary of the event for the charity, which was also its official partner in 2019, when it last took place.
The move coincides with World Alzheimer Month this month and World Alzheimer’s Day (September 21). It also aims to build on the charity’s Sport United Against Dementia campaign to fund research support communities impacted by dementia and break down stigmas.
Alzheimer’s Society director of fundraising Alex Hyde-Smith said: “This partnership builds on our work to unite the sporting world so we can really make the biggest difference, providing hope for future generations through research and transforming the way the industry supports people affected by dementia, so no player, former player or fan must face dementia alone.”
The link up includes a celebrity Pro-Am tournament.
“Alzheimer’s Society was a fantastic partner for the 2019 BMW PGA Championship, so we are thrilled to welcome them back as the Official Charity of the 2021 edition,” said Kit Gartrell, the European Tour’s championship director for the BMW PGA Championship.
“Their work across the UK is truly magnificent in providing support for those affected by one of the UK’s biggest killers, as well as funding research and campaigning to improve the lives of hundreds of thousands of people living with dementia.”
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