Giving Tuesday 2022 campaigning launches this week

Campaigning for Giving Tuesday, the annual charity sector wide promotional campaign to encourage people to give to good causes, is launching this week.

The first promotional activity starts this week in the run up to the event, which takes place on November 29.

This is the first promotional push for the event since the Chartered Institute of Fundraising took over its management in the UK earlier this year from the Charities Aid Foundation, which had run Giving Tuesday for the last seven years.

This year’s event sees continued promotional activity from long standing partners including NatWest, BT, the Cabinet Office. Charity partners involved include Macmillan Cancer Support and Marie Curie.

It will also continue to focus on celebrating the different ways people are involved in charities and encourage people to share their stories on social media.

In addition, a toolkit for charities, including promotional material and fundraising tips will be distributed.

Promotion also includes the launch of a free series of “lunchtime learning sessions” offering fundraising tips to charities. The first of these takes place on September 27 and includes presentations from Becky Steeden, digital projects manager at THINK Consulting Solutions and Freya Kendall, senior social media officer at Alzheimer’s Society.

“Giving Tuesday provides such a fantastic opportunity for every business, charity, individual,
or any type of organization to celebrate generosity and encourage people to be involved in
something charitable,” said Daniel Fluskey, Giving Tuesday UK campaign lead at CIoF.

“This year, alongside the encouragement for people to give and support charities, Giving Tuesday will be celebrating our shared pride in the amazing generosity that we see all around us - showcasing all the different ways people support charities and communities as well as highlighting the difference that support makes.

“With the challenges that everyone has felt this year, Giving Tuesday is a great moment for us to come together to remember, share, and celebrate the causes we care about and the things we value.”

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