Free guide to help charities strengthen their corporate partnerships

A guide to helping charities forge long-term relationships with corporate partners has been published.

The guide looks at how charities can develop long term partnerships with businesses “that go beyond the annual cheque or volunteer day”, according to Ecclesiastical Insurance Group, which has produced the advice.

Issues covered include identifying, attracting and embedding business supporters, especially in meeting demands on the voluntary sector as the UK recovers from the Covid-19 pandemic.

Called Corporate partnerships and Covid: lessons from the pandemic, the report urges charities to explain to potential corporate partners of the value of offering pro-bono skill support.

"We wanted to produce this report to help charities and businesses reflect on the lessons learnt from the pandemic and how they can get the most of their partnerships,” said Chris Pitt, Ecclesiastical’s head of responsible business.

He added: “We hope this guide will help prepare charities and their business partners to better support each other in the uncertain days ahead.”

Last month it emerged that the pandemic had bolstered the relationship between charities and local government partners. A report by Locality found that the health crisis had levelled out the power dynamics in their relationships.

Meanwhile, a separate report found that smaller organisations are often missing out in this strengthened relationship across sectors.

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