Contactless giving campaign launches

The Charities Aid Foundation has launched a campaign with digital fundraising platform GoodBox to raise awareness of contactless giving ahead of Christmas.

Contactless Giving Week takes place until December 12 and aims to remind the public how important contactless giving is to charities.

CAF’s UK Giving Report found that cash donations have declined over the last year. In 2020 just over a third (38%) of donors gave with cash, compared to more than half (51%) of donors the previous year.

In August 2021 less than a fifth (18%) of donors gave with cash.

“Our research shows how the pandemic has accelerated a stark decline in cash donations to charities, as fewer people carry cash in their pockets,” said CAF head of corporate clients Philippa Cornish.

“Contactless donations are likely to make up a larger proportion of fundraising efforts for many charities, which is why we are pleased to be working with GoodBox and supporting Contactless Giving Week this December.”

GoodBox co-founder and managing director Francesca Hodgson added: “We launched Contactless Giving Week to help raise awareness and support charity fundraising efforts across the UK and we are thrilled to have the Charities Aid Foundation support this year.

“As the recent UK Giving Report highlighted it is vital for non-profits to adopt tech solutions for fundraising activity to ensure they maximise donations.”

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