Charity retail body links up with sustainable fashion campaign

The Charity Retail Association (CRA) has announced a partnership with Sustainable Fashion Week, which takes place in September.

The campaign features activities to promote the re-wearing and repurposing of clothes and other sustainable fashion issues.

The campaign will be sponsored by the CRA, which aims to promote the campaign among charity shops UK wide.

It is estimated that UK charity retail diverts 339,000 tonnes of clothes from landfill and incineration.

“We are so excited to be associated with Sustainable Fashion Week as we represent such a widespread and visible high street fashion presence with outstanding reuse and social value credentials; it’s time to shout even louder and do more for the planet with that profile,” said CRA deputy chief executive Susan Meredith.

“We want the public to think about where they buy their clothes from and the impact their purchases have on the environment.”

Sustainable Fashion Week director Amber Rochette added: “Fashion is one of the most polluting industries on the planet, but most people aren’t aware of this. The fast-fashion industry as we have come to know it, is fuelling climate change and poor working conditions.

“We are trying to give people the skills and knowledge needed to make small, positive changes to fashion consumption habits.

“We are thrilled to have the CRA on board with our work, their support is going to be invaluable in igniting change within communities and bringing sustainability to the forefront of the high-street”

Sustainable Fashion Week runs from September 16 -25.