Charity partners for ITV’s Masked Singer revealed

NSPCC, Home-Start and Adoption UK have been selected as charity partners for the next series of ITV’s Masked Singer.

The show, where viewers look to guess the identity of masked singers, launches on January 1 and is hosted by Joel Dommett. It also features a ‘detective panel’ of celebrities Davina McCall, Rita Ora, Jonathan Ross and Mo Gilligan.

The partnership sees proceeds from a Masked Singer charity clothing range fund the NSPCC’s counselling service Childline.

“We are thrilled that the NSPCC’s Childline service has been selected as one of the headline charity partners for season three of the ITV’s The Masked Singer,” saod NSPCC head of partnerships Michael McGrath.

“The partnership will help raise money, while also raising awareness of our lifesaving Childline service.”

Meanwhile, the link up with Home-Start sees the charity work with the show to encourage parents to talk honestly about family life on social media, using #BehindThe Mark. The charity will also run a competition to win exclusive Masked Singer toys.

Home-Start UK chief executive Peter Grigg said: “We know that parenting can be hard however only one in five parents find it easy to ask for help and a majority of parents feel judged.

“Home-Start, The Masked Singer UK and ITV are helping start what is a really important national conversation to break down the myths of a picture-perfect family life, as seen on social media.

“Together we hope it gives families a chance to see that to struggle as a parent is normal and give them confidence to ask for help.”

Adoption UK is also running a Masked Singer themed competition to help promote adoption. The charity’s chief executive Sue Armstrong Brown added: “Family time is precious, particularly when things get tough. We’re thrilled to be joining the Masked Singer family on sofas across the country. We can’t wait for the musical mayhem to begin.”

The charity partnerships deal has been announced by the show’s production company Bandicoot.