Century old charity rebrands to better ‘connect and bond with our community’

A 100-year-old charity that provides technology to people with sight loss has rebranded to better convey the impact it has on people's lives.

The British Wireless for the Blind Fund was created during the 1920s by a former soldier who lost his sight during the Second Boer War in 1900 to use radio to support those with vision problems.

To recognise the array of tech support it now offers and to focus on the impact it makes on people’s lives rather than simply the devices used the charity has announced it will now be known as Visably.

Tech its now offers to those with sight loss include smart speakers, USB players with high contrast tactile players, and talking newspaper apps.

"We know a brand is so much more than a logo. It's how we connect and bond with our community," said the charity.

The charity will also expand its support services to help people “get the best from technology”. This will start with pilot projects in cities including Birmingham, Liverpool and Glasgow.

"As we reveal our new brand, we look towards a new future that does our founders proud,” said the charity’s chief executive Sophie Jones.

“Richer services. More lives empowered in deeper ways through tech, and the belief to use it. And a brand that conveys the magic of what we do and inspires the world to join our movement.”

The rebrand follows research among people with sight loss. This found that “the benefits of tech ran deeper than the practical” support of devices.

“Time and again, people talked about how it can unlock belief, confidence, better mental health, and brighter tomorrows,” said the charity, with adds that almost nine in ten people it surveyed said access to tech improved their mental health



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