Breast cancer charity names next CEO

Breast cancer charity Make 2nds Count has appointed Samantha Dixon as its next chief executive.

She joins after around a decade’s experience of leading cancer charities and had spent more than two years until 2023 as CEO of Jo’s Cervical Cancer Trust.

Across her career she also spent seven years as CEO at West Park Cancer Charity until 2021.

Her previous senior charity roles include six years at The Prince’s Trust, involving stints as director of fundraising for regions and counties and head of commercial development.

She has also held management roles at Age UK and Barnardo’s across her 26-year charity sector career.

Make 2nds Count supports those impacted by secondary (metastatic) breast cancer.



"I'm keen to ensure that the secondary breast cancer community continues to have a voice, research into trials and treatment lines that are prioritised,” said Dixon.

“It’s so important to me that high-quality support and information for everyone who is affected by this disease is readily available.

"I look forward to hearing first-hand from those within and beyond our community to help shape the direction our charity takes in the future, giving real hope to those affected by secondary breast cancer."

The charity’s chair Professor David Cameron added: “Her extensive experience, dedication to women's health, and innovative leadership will be invaluable as we continue to support those affected by secondary breast cancer and advocate for essential research and treatment advancements.”



Share Story:

Recent Stories


Beyond the funding squeeze: Using equities to secure your charity’s future
With charities facing increasing financial pressure and traditional income streams under strain, making investments work harder has never been more important. M&G’s Richard Macey and Michael Stiasny join Charity Times to discuss why equities remain a vital long-term asset class for charities, how organisations can balance income generation and growth, and the opportunities the current market environment may offer to help strengthen financial resilience.

Charity Times Awards 2023

Charity Times video Q&A: In conversation with Hilda Hayo, CEO of Dementia UK
Charity Times editor, Lauren Weymouth, is joined by Dementia UK CEO, Hilda Hayo to discuss why the charity receives such high workplace satisfaction results, what a positive working culture looks like and the importance of lived experience among staff. The pair talk about challenges facing the charity, the impact felt by the pandemic and how it's striving to overcome obstacles and continue to be a highly impactful organisation for anybody affected by dementia.