BBC Children in Need has announced a £10m link up with McDonald’s to support youth projects UK wide.

The move will see the fast food chain commit to fundraise £!0m over the next five years through initiatives with its franchisees, customers and staff.

It will find more youth work projects and workers as well as existing projects already funded by BBC Children in Need and the restaurant chain.

The initiative aims to reach up to one million children and young people.

Fundraising activity includes messaging in branches as well as through the chain’s App, where customers can also donate.

“BBC Children in Need exists to ensure that every child or young person has the opportunity to thrive and be the best they can be, and at this crucial point in time, we are delighted that McDonald’s will be partnering with us to help urgently address the growing and complex issues affecting the UK’s children and young people by supporting our funding of youth work,” said BBC Children in Need chief executive Simon Antrobus.

“Youth work is transformational and this remarkable investment from McDonald’s will change thousands of young lives and make a real and lasting difference when it is needed most.

Paul Pomroy, McDonald’s UK and Ireland chief executive officer added: “We’re incredibly proud to be partnering with BBC Children in Need and using our scale for good to provide access to local resources needed for children and young people to thrive and succeed.

“Together with our Franchisees and restaurant teams, we are committed to supporting the communities in which we operate.”

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