Charities are being given free use of a social media content creation and management app, its developers have announced.

Justo Software has from this month waived fees for charities using its SocialSendr social media management app.

The move has been taken to help charities rebuild their finances post Covid-19 pandemic. Pro Bono Economics has estimated that during the last six months of 2020 the health crisis triggered a £6.4bn loss of income for charities.

“Since we launched SocialSendr to the small business community, we’ve received an overwhelming response, with hundreds of business owners reporting that the transformation has been immense,” said Justo Software founder Michelle Cowan.

“With charities struggling so much during the pandemic and needing our support now more than ever, we wanted to do something to help and providing SocialSendr free of charge made sense.

“We want them to have the same opportunities to promote themselves as the larger companies do and SocialSendr provides that.”

In September Charity Times published its Top 10 tips for using social media effectively.

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