Christmas giving in 2022 at a six year high, research suggests

Analysis of festive fundraising is suggesting that giving at this traditionally busy time for fundraisers was at a six year high last Christmas.

The cost-of-living crisis is a factor in this increase in giving, according to the research carried out by NfpResearch.

It found that 28% of those surveyed said they bought charity gifts for family and friends, such as adopting an animal, compared to 25% in 2016.

Last Christmas 43% of people said they are more likely to donate to charity at this time of year, compared to 40% in 2016.

And just under a third said they are more likely to visit charity shop at Christmas compared to a quarter six years ago.

In addition, more than half (54%) of the public were happy to have someone donate in their name instead of buying them a gift, compared to 49% four years ago.

The survey also found that people are more likely to seek out charities out at Christmas. One in four said they sought help from charities in 2022, compared to 15% five years ago.

“This rising need for charities’ help over this period is in part the product of the cost of living crisis, with the impact of the cold weather and expenses of the holidays harshly impacting the public,” said the research consultancy.

Its managing director Tim Harrison-Byrne added: "This Christmas the public have been particularly mindful to the needs of others.

"Though charities are being stretched by high demand, this research shows that more and more people are looking for ways to make a difference, whether through volunteering, donating, or shopping at charity shops.

"We encourage everyone to consider the impact of their giving, and where possible to keep supporting charities not just over the holidays, but throughout 2023."

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