The Captain Tom Moore Foundation is launching new campaign over the May Day bank holiday weekend in honour of the late war veteran, who became a fundraising sensation during lockdown last year.
Captain Tom, who was passed away earlier this year, raised a record breaking £38.9m for NHS Charities Together by walking 100 times around his garden to mark his 100th birthday.
To pay tribute to what would have been his 101st birthday on 30 April, the Captain Tom Foundation has announced a fresh fundraising push called Captain Tom 100.
This is asking members of the public to help “ensure Captain Tom’s legacy lives on” by taking part in their own 100 themed challenge.
From Friday 30th April - Monday 3rd May we are celebrating the amazing achievements of Captain Tom and everyone's invited!— Captain Sir Tom Moore (@captaintommoore) April 6, 2021
Simply dream up your 100 challenge and raise money for charity.#CaptainTom100 pic.twitter.com/vaeLbPh3BC
“Everyone is invited to take on a challenge around the number 100 anytime and anywhere over Captain Tom's birthday weekend. It's so simple,” said the Foundation.
“Think up your 100 challenge. It can be anything you like – from walking 100 metres to baking 100 cakes or writing 100 letters.”
A downloadable fundraising pack has been made available and members of the public are being urged to share their fundraising achievements using #CaptainTom100.
People are being urged to take part from Friday 30 April to 3 Monday 3 May.
Mental Health charities are a key focus of the fundraising push. Those to benefit from the Foundation’s activity around Captain Tom 100 include The Mix, Young Minds and Place2Be.
“As well as using our platform to highlight the critical work they are doing we will be donating some of the raised funds to enable them to scale up their services to meet the increased demand they are experiencing following the pandemic,” added the Foundation.