Captain Tom 100 fundraising push to launch on May Day bank holiday

The Captain Tom Moore Foundation is launching new campaign over the May Day bank holiday weekend in honour of the late war veteran, who became a fundraising sensation during lockdown last year.

Captain Tom, who was passed away earlier this year, raised a record breaking £38.9m for NHS Charities Together by walking 100 times around his garden to mark his 100th birthday.

To pay tribute to what would have been his 101st birthday on 30 April, the Captain Tom Foundation has announced a fresh fundraising push called Captain Tom 100.

This is asking members of the public to help “ensure Captain Tom’s legacy lives on” by taking part in their own 100 themed challenge.

“Everyone is invited to take on a challenge around the number 100 anytime and anywhere over Captain Tom's birthday weekend. It's so simple,” said the Foundation.

“Think up your 100 challenge. It can be anything you like – from walking 100 metres to baking 100 cakes or writing 100 letters.”

A downloadable fundraising pack has been made available and members of the public are being urged to share their fundraising achievements using #CaptainTom100.

People are being urged to take part from Friday 30 April to 3 Monday 3 May.

Mental Health

Mental Health charities are a key focus of the fundraising push. Those to benefit from the Foundation’s activity around Captain Tom 100 include The Mix, Young Minds and Place2Be.

“As well as using our platform to highlight the critical work they are doing we will be donating some of the raised funds to enable them to scale up their services to meet the increased demand they are experiencing following the pandemic,” added the Foundation.

    Share Story:

Recent Stories

How to elevate your non-profit storytelling with data and performance metrics.
Sage Intacct the non-profit financial management platform, takes a look at giving trends and insights.

What has the pandemic taught us about the public’s perception of charities?
In this episode of the Charity Times Leadership podcast, we take a look at what the pandemic has taught us about the public’s perception of charities. Charity fundraising platform, Enthuse, recently released its quarterly donor research study, which highlighted significant shifts in donor behaviour throughout the duration of the pandemic. Not only does the report highlight an overarching sense of positivity towards the sector, but a propensity for younger generations to give more generously, too. Lauren Weymouth is joined by Enthuse CEO, Chester Mojay-Sinclare to discuss more.

The importance of the ‘S’ in ‘ESG’
In this episode, Lauren Weymouth is joined by Ketan Patel, equities fund manager at EdenTree, to delve into the issue of social investment and why that all-important ‘S’ in ESG is more relevant now than ever before. The social element of ESG often gets forgotten when thinking about investing in more ethical and sustainable ways. But, after a challenging year for all areas of society, social injustice has been highlighted, and there’s a much greater need for charities to put people at the heart of their investment decisions.