Regulator consults on preference service’s potential popularity

Written by Joe Lepper

The Fundraising Regulator is gauging how popular and easy to use the Fundraising Preference Service will be, as part of the latest stage of its consultation ahead of a summer launch.

The service, which will allow those that register to opt out of charities’ phone, email, text and direct marketing communication, is currently the subject of an online consultation by the regulator.

In its latest call for views the regulator is asking a series of questions on how likely respondents, or people they know, would be to use the service.

The regulator also wants to assess how many people are likely to use it “who do not have access to a computer or the internet”.

The register allows the public to opt out of specific charity’s communications, with its registered number used as way of identification.

This latest consultation seeks to find out how many people are able to easily find a charity’s number and whether instructions are needed.

The first stage of the consultation launched earlier this month and asked for views on what the service should be called.

As well as Fundraising Preference Service other names put forward for consideration were Charity Contact Service or Control Your Communications.

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