Sport Relief raises £31.6 million

Sport Relief 2010 has so far raised a ground breaking £31.6 million producing the highest total in Sport Relief history, which will be spent by Comic Relief to help those living tough lives here in the UK and across the world's poorest countries. The night of TV saw a peak audience of 9.4 million.

The Sport Relief campaign ran for nine weeks culminating with the Sport Relief Weekend from 19 to 21March.

The sportrelief.com website peaked at more than 400,000 unique visitors a day and in total attracted over 3.15 million unique visits during the entire campaign.

An extraordinary 386,524 donations were processed during the 7 hours of the Sport Relief TV event on March 19 with a peak of 125 donations per second, marking a 4-fold increase in peak traffic compared to Sport Relief 2008.

Charlotte Melén, web technology manager for Comic Relief, commented: "Millions of people have taken part in Sport Relief this year, helping to raise over £31.6 million so far. Our technology partners for the 2010 Sport Relief campaign have played a crucial role in making millions of online donations possible and we're hugely grateful for all their support."

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