Pennies, the electronic charity box, has seen the number of consumer micro-donations made via it double in six months bringing the total to two million donations raising £500,000 for a number of UK charities.

The Pennies scheme, which launched 17 months ago, gives consumers an option to donate a few pence to charity with a single touch of a button when they use a debit or credit card to purchase goods and services.

All the money raised goes to charity with the retailer nominating the charities they want to support with the majority of donations they collect.

The remaining money raised is shared amongst charities that cover a broad range of causes designed to appeal to a mass audience.

Pennies says that if every one of the 43 million cardholders in the UK gave 30p once a month (equivalent to a penny a day), it would raise more than £150m a year.

To date Pennies has supported 29 charities, large and smal.

Domino’s Pizza was the first retailer to adopt the Pennies scheme in November 2010 and their nominated charity Special Olympics GB (Northern Ireland customers donate to Northern Ireland Children’s Hospice) has received over £185,000.

Pennies is already available in ten national retailers including Domino’s Pizza, Zizzi restaurants, Travelodge, The Entertainer, Party Pieces, GO Outdoors and Screwfix.

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