Free help for healthcare organisations on effective use of social media

Written by Matt Ritchie

Skills for Health, the sector skills council for health sector employers, has today launched a social media toolkit for the UK healthcare sector.

The free toolkit aims to help healthcare organisations and professionals use social media effectively.

The Social Media Toolkit for Healthcare, created with support from Public Health Wales, industry experts, and employers has been written with healthcare organisations of all sizes and social media capabilities in mind.

The toolkit covers areas such as strategy and content creation. It includes guides to the key platforms and leading influencers to follow, examples of best practice, downloadable templates and additional resources. It also includes advice on how to encourage organisations to embrace a digital culture.

Senior marketing manager for Skills for Health Dawn Bratcher said 30 per cent of adults said they would share information about their health on social media and more than 40 per cent said information found via social media affects how they deal with their health.

“Social media plays an ever-growing role in our daily lives, including the way we access and share information,” Bratcher said. “Starting conversations online enables healthcare organisations to raise awareness, share information, engage with existing audiences and reach out to new ones.”

Access the social media toolkit here.

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