Tracey Bleakley has been appointed as Chief Executive of financial education charity pfeg (Personal Finance Education Group). She will join the charity on 23 April 2012.

Bleakley was previously the UK Director at MEND, a social enterprise providing prevention and treatment programmes in community settings to tackle overweight and obesity in children, adults and families.

She joins the charity, an independent organisation helping schools to plan and teach personal finance relevant to students’ lives and needs, following its hugely successful period of public and parliamentary campaigning.

pfeg provide the secretariat to the All Party Parliamentary Group on Financial Education for Young People, one of the largest groups of its kind with 225 parliamentary members.

The group recently delivered a comprehensive report entitled Financial Education and the Curriculum which was debated in the House of Commons and delivered to the Prime Minister.

The charity is about to launch the fourth countrywide My Money Week which runs from 25th June to July 1st.

The week is the highest profile, and most recognised personal finance education initiative in England with its fundamental aim being to improve financial capability for young people in primary and secondary schools.

Bleakley takes over as chief executive of the charity from Wendy van den Hende who served at the helm of the organisation for 12 years.

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