CRM to help Mastercard’s 100m meals

Mastercard has announced a commitment to provide 100 million meals to those in need around the world, in partnership with the World Food Programme (WFP).

The company will raise the equivalent amount for 100m meals through cause related marketing (CRM) campaigns, employee fundraising, a micro-donations site for cardholders and through its partners.

Using its expertise in technology and payment systems Mastercard, already having helped provide over 17 million meals, believes it will be able to significantly increase this number.

WFP’s Executive Director, David Beasley, said that over the years of the partnership, Mastercard has helped the organisation change the way it does business, reaching more people with a more efficient and agile approach. “Mastercard’s work toward ending hunger is an inspiring example of how the private sector plays a vital role in social good,” he added.

    Share Story:

Recent Stories


Charity Times video Q&A: In conversation with Hilda Hayo, CEO of Dementia UK
Charity Times editor, Lauren Weymouth, is joined by Dementia UK CEO, Hilda Hayo to discuss why the charity receives such high workplace satisfaction results, what a positive working culture looks like and the importance of lived experience among staff. The pair talk about challenges facing the charity, the impact felt by the pandemic and how it's striving to overcome obstacles and continue to be a highly impactful organisation for anybody affected by dementia.
Charity Times Awards 2023

Mitigating risk and reducing claims
The cost-of-living crisis is impacting charities in a number of ways, including the risks they take. Endsleigh Insurance’s* senior risk management consultant Scott Crichton joins Charity Times to discuss the ramifications of prioritising certain types of risk over others, the financial implications risk can have if not managed properly, and tips for charities to help manage those risks.

* Coming soon… Howden, the new name for Endsleigh.