CRM to help Mastercard’s 100m meals

Written by Mark Evans

Mastercard has announced a commitment to provide 100 million meals to those in need around the world, in partnership with the World Food Programme (WFP).

The company will raise the equivalent amount for 100m meals through cause related marketing (CRM) campaigns, employee fundraising, a micro-donations site for cardholders and through its partners.

Using its expertise in technology and payment systems Mastercard, already having helped provide over 17 million meals, believes it will be able to significantly increase this number.

WFP’s Executive Director, David Beasley, said that over the years of the partnership, Mastercard has helped the organisation change the way it does business, reaching more people with a more efficient and agile approach. “Mastercard’s work toward ending hunger is an inspiring example of how the private sector plays a vital role in social good,” he added.

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