The National Association for Colitis and Crohn’s Disease, known also as NACC, is to introduce a change of name and logo.

Having put the new name and logo to the membership at the AGM in Newcastle on 22nd May, the charity becomes Crohn’s and Colitis UK today.

For some years, there has been concern that the name of the charity does not promote awareness-raising or publicity.

Because of the length, the charity name was frequently abbreviated to NACC, which did not inform the public or new members and supporters that the charity offers support to the estimated quarter of a million people across the UK who have Ulcerative Colitis or Crohn’s Disease (known, together, as Inflammatory Bowel Disease or IBD).

Without changing the formal name of the Association, the Charity Commission will allow the charity to use a working name to address these issues.

The new working name of Crohn’s and Colitis UK coupled with the word NACC as an integrated logo, will provide continuity whilst ensuring a clearer message to the public.

Marketing advice has been to use the word “Crohn’s” first in the new title, as recent research has shown that this condition is better known amongst the public, although neither Crohn’s or Colitis, or the umbrella term IBD, achieve the sort of public recognition of other less prevalent chronic conditions such as Parkinson’s or Multiple Sclerosis.

The charity has also chosen to drop the word “disease” – which can have negative connotations from a marketing/brand perspective.

Share Story: