Research carried out by charity sector consultancy nfpSynergy for the Institute of Fundraising shows that the top three policy priorities members would like to see championed by IoF are; keeping cheques as a viable donation option, proactively increasing legacy giving and educating young people about donating to charity.

The Institute of Fundraising survey was compiled in September 2011 and attracted 274 responses from members.

The aim of the research is to ensure that member priorities continue to steer the Institute’s policy strategy over the coming year.

Peter Lewis, chief executive at the Institute of Fundraising, commented: “This report makes interesting reading, particularly as it shows that we’re already on track. For instance, our ‘save our cheque’ campaign has been a real success and is in clear response to member need.

“Tapping into the younger donor market may well be a new focus for our activity; we now need to get a sense from members as to how to best take this area of work forward.

"I look forward to discussing this as I meet many of our members and learn more about their organisation’s priorities.”

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