By Andrew Holt

Donate Mobile is opening its doors to charities to partner them in a scheme which will allow them to attract donations.

Through Donate Mobile’s affinity fundraising model, 10% of customers’ monthly mobile spend goes directly to their chosen charity – all at no cost to the charity itself.

Donate Mobile also offers a new channel for supporter engagement and recruitment.

Charities will have the opportunity to send news, and information about appeals, campaigns and local events, directly to the phones of their supporters.

They can also send messages of thanks telling customers exactly how much they have raised and the ways in which their donations will help.

Mark Brunwin, CEO of Donate Mobile, said: "Through Donate Mobile, charities can reach both established regular givers and new supporters with personal and targeted messages.

"People are relying on their mobile phones for information like never before and there is a real opportunity for charities to use our service to deepen their relationship with donors."

Donate Mobile is the first telecoms provider to be solely focused on the third sector.

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