Donate Mobile launches affinity fundraising

Donate Mobile is opening its doors to charities to partner them in a scheme which will allow them to attract donations.

Through Donate Mobile’s affinity fundraising model, 10% of customers’ monthly mobile spend goes directly to their chosen charity – all at no cost to the charity itself.

Donate Mobile also offers a new channel for supporter engagement and recruitment.

Charities will have the opportunity to send news, and information about appeals, campaigns and local events, directly to the phones of their supporters.

They can also send messages of thanks telling customers exactly how much they have raised and the ways in which their donations will help.

Mark Brunwin, CEO of Donate Mobile, said: "Through Donate Mobile, charities can reach both established regular givers and new supporters with personal and targeted messages.

"People are relying on their mobile phones for information like never before and there is a real opportunity for charities to use our service to deepen their relationship with donors."

Donate Mobile is the first telecoms provider to be solely focused on the third sector.

    Share Story:

Recent Stories


Charity Times video Q&A: In conversation with Hilda Hayo, CEO of Dementia UK
Charity Times editor, Lauren Weymouth, is joined by Dementia UK CEO, Hilda Hayo to discuss why the charity receives such high workplace satisfaction results, what a positive working culture looks like and the importance of lived experience among staff. The pair talk about challenges facing the charity, the impact felt by the pandemic and how it's striving to overcome obstacles and continue to be a highly impactful organisation for anybody affected by dementia.
Charity Times Awards 2023

Mitigating risk and reducing claims
The cost-of-living crisis is impacting charities in a number of ways, including the risks they take. Endsleigh Insurance’s* senior risk management consultant Scott Crichton joins Charity Times to discuss the ramifications of prioritising certain types of risk over others, the financial implications risk can have if not managed properly, and tips for charities to help manage those risks.

* Coming soon… Howden, the new name for Endsleigh.