Better Society Awards
Subscribe to our e-newsletter
Privacy and cookies
Wednesday 04 March 2015


Donate Mobile launches affinity fundraising

Written by Andrew Holt

Donate Mobile is opening its doors to charities to partner them in a scheme which will allow them to attract donations.

Through Donate Mobile’s affinity fundraising model, 10% of customers’ monthly mobile spend goes directly to their chosen charity – all at no cost to the charity itself.

Donate Mobile also offers a new channel for supporter engagement and recruitment.

Charities will have the opportunity to send news, and information about appeals, campaigns and local events, directly to the phones of their supporters.

They can also send messages of thanks telling customers exactly how much they have raised and the ways in which their donations will help.

Mark Brunwin, CEO of Donate Mobile, said: "Through Donate Mobile, charities can reach both established regular givers and new supporters with personal and targeted messages.

"People are relying on their mobile phones for information like never before and there is a real opportunity for charities to use our service to deepen their relationship with donors."

Donate Mobile is the first telecoms provider to be solely focused on the third sector.

Most read stories...
World Markets (15 minute+ time delay)
FTSE 100
Dow Jones IA
DAX 30

Has your investment manager downgraded your service?

Jordans Charities

February-March 2014: Trustees & CEO Pay

Trustees came under the spotlight last year because of their reluctance to defend
the salaries of their chief executives. The sector has since offered trustees opportunities to learn from the experience. It is an opportunity they must take, argues Andrew Holt

December/January 2013-14: Impact Leadership

Tris Lumley takes the reader on an in-depth journey analysing impact
leadership, arguing that impact starts with leadership

August/September 2013 Cover Story: Revisiting the Big Society

Andrew Holt searches through the maze that is the Big Society for meaning

June/July 2013 Cover Story: Testing times, big opportunities

Contrasting sector evidence suggests the fundraising environment is tougher than it has ever been while other data suggests it is indeed tough but equally ripe with opportunity. Hugh Wilson unravels the debate

Untitled Document

Follow Charity Times on twitter