Jeremy Hughes has joined the Alzheimer’s Society as chief executive from the internationally recognised Breakthrough Breast Cancer where he was chief executive from January 2005.

Under his leadership, Breakthrough Breast Cancer brought a strong people focus to cancer research, support and care in the UK.

Hughes was instrumental in providing visionary leadership, galvanising the charity’s research platform and its authority on campaigning and policy.

Before Breakthrough Breast Cancer, Hughes was head of external affairs at the International Federation of Red Cross and Red Crescent Societies, following on from a role as director of marketing and Income Generation at The British Red Cross.

During his time at The British Red Cross Hughes contributed on the restructuring of the charity and was responsible for 700 staff generating a total income of £85 million.

Prior to that he spent five years as Director of Public Affairs at Leonard Cheshire where he developed and implemented the £70 million disability care charity’s first marketing, fundraising and public relations strategy.

He is currently a trustee of Sightsavers, chair of National Voices, the umbrella health and social care charity, and a Board Member of the NHS National Leadership Council.

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