Speaker Profile: Tom Ridges

Tom Ridges is Founder & CEO of Herdify, a behavioural-science software platform used by charities to help them grow by harnessing real-world word-of-mouth.

Tom has spent years exploring how influence travels through real communities. That curiosity led his team to build a model grounded in behavioural science and network effects, capable of detecting where a charity is spreading through real-world conversations and interactions. Charities use this insight to target their advertising and drive growth.

Tom has spent 20 years working with data and tech. Prior to starting Herdify he worked for Microsoft, where he helped brands of all shapes and sizes harness their data for growth.