Bowel Cancer UK has partnered with Marks and Spencer to raise awareness of the disease and its symptoms.

The partnership will see the charity’s logo and symptoms infographic on packs across M&S’ entire toilet roll range from September. Customers will be able to scan a QR code taking them through to the Bowel Cancer UK website to find out more.

M&S is also introducing new signage about bowel cancer symptoms in-store and across support centre toilets from next month.

The idea originated from M&S employee Cara Hoofe, who submitted the idea via the retailer’s colleague suggestion scheme, Straight to Stuart.

Cara, a Bowel Cancer UK supporter who was diagnosed with stage 4 bowel cancer in 2016 at the age of 32 years, was inspired to put forward the idea by the amazing fundraising and campaigning efforts of BowelBabe Dame Deborah James, a patron of the charity.

Alongside its efforts to raise awareness, the retailer is also making a £50,000 donation to Bowel Cancer UK to help in its mission to save lives and improve the quality of life of everyone affected by bowel cancer.

Bowel Cancer UK together with M&S are calling on other retailers to also introduce updated toilet roll packaging, to help raise awareness of symptoms among as many people as possible.

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