SC Johnson, the maker of brands such as Mr Muscle and Duck, has launched a new partnership with UK Charity Ocean Generation to bring the ocean and its importance to classrooms across the UK.

The partnership represents “the next step” the company is taking in driving education on the ocean plastic crisis, following The Blue Paradox, an immersive experience SC Johnson hosted on the topic in London last year in partnership with Conservation International.

The new partnership sees content from The Blue Paradox exhibition incorporated into Ocean Generation’s Ocean Academy programme, an open-source digital learning hub with a toolkit of educational materials for teachers and parents.

According to a survey commissioned by SC Johnson, almost half (49%) of UK primary and secondary schoolteachers feel the current quality of education around environment and sustainability is not good enough, with only a fifth (21%) finding the current curriculums easy to use in classrooms.

“With less than 10% of plastic produced being recycled globally, there is a clear need for greater levels of education on the action we need to take to reduce the impact plastic pollution has on the environment,” said Alan VanderMolen, chief communications officer and Global Head of Philanthropy at SC Johnson.

“Education is vital in creating the behaviour change needed to achieve our vision for a waste-free world, and we are proud to partner with Ocean Generation in support of Ocean Academy to build this awareness and engagement in classrooms.”

“Young people, aged 24 years and under, account for over 40% of the world population, so their understanding of the Ocean is critical,” added Richard Hill, CEO of Ocean Generation.

“This next generation are our future leaders, and to protect one of the earth’s most precious ecosystems, they must first understand its importance and fragility. We are thrilled to be working with an organisation like SC Johnson which shares our ambition for educating on the Ocean plastics crisis and we look forward to growing the Ocean Academy programme together.”

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