Parkinson’s receives £70,000 worth of free advertising from agency founder with the condition

The founder of an advertising business has donated £70,000 of free out of home digital marketing space to the charity Parkinson’s as he is living with the condition.

Mark Catterall, who founded SmartOutdoor has donated the space to the charity to promote their multi-media Time for Can campaign, to highlight the daily challenges people with the condition face.

Having been diagnosed with Parkinson’s two years ago Catterall has been keen to help promote the campaign’s theme to show that there are many things that people with the condition can do.

Parkinson is a neurological condition that affects around 145,000 people in the UK. Symptoms can include difficulty eating and sleeping, as well as depression and a reliance on medication.

The donated digital advertising space is at locations in the North of England and Scotland, including at motorways, on major roads and service stations.

“We have a unique opportunity to support Parkinson’s UK’s vital work,” said Catterall,

He added: “I knew very little about Parkinson’s but it is not a death sentence. I can still run a thriving business and want to use my business and platform to raise awareness of the condition.”

Parkinson’s UK head of commercial partnerships Ghalib Ullah said: “We really enjoy working with members of the Parkinson’s community, like Mark, to find new ways of sharing our important messages and increasing understanding of this complicated and often misunderstood condition.

“And this is a great example of how business and charity can work together to make a difference."

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