Charity rebrands after 50 years

The Haemophilia Society (THS) has unveiled a rebrand, 50 years since its launch.

The new red colours for the charity have been adopted across its website, design and logo “to create a contemporary and welcoming feel”, said the charity.

It added: “This step was necessary because as part of our aim to strengthen relationships with our members, and also our wider community.”

The rebrand follows a six-month consultation among members and testing of ideas with stakeholders and wider audiences.

Haemophilia Society chief executive Kate Burt said: “Redeveloping our brand gives us a really exciting opportunity to build the profile of our charity.

“We want, and need, to bring more supporters onside. This includes reaching out to more people affected by bleeding disorders, as well as potential sponsors and donors.

“We are confident that this new look will allow THS to survive and thrive, and ultimately, support and empower even more people to live well.”

The rebrand is taking place in stages, starting with its website and social media and rolled out into other materials and projects. All new campaigns and design materials will feature the new branding.

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