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| PR
AND MARKETING TOP OF THE AGENDA IN NEW SERVICE |
13/01/04 |
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A
new charity service aims to provide the sector with a cost-efficient method
of carrying out vital public relations and marketing.
CB Communications, by Charity Business, has developed a fixed-rate price
list to help make professional public relations services more accessible
to charities of all sizes.
By being completely transparent about what a service entails, and its final
cost, the company hopes to make PR a realistic option for charities with
big ideas but limited budgets.
“Professional PR services don’t have to cost the earth, it’s just that most
people think they do,” says Kate McCann of CB Communications. “The charity
sector is highly competitive, and PR has become almost essential to fulfilling
core activities.
"But there’s still the assumption that it is an expensive luxury, and
so charities struggle on trying to do it all in-house. By offering a range
of set price packages, we’re hoping to demystify PR and marketing, and enable
charities to buy into professional services at a level which meets both
their needs and budgets.”
CB Communications’ price list starts at £175 for a one-off press release,
with other packages including press campaigns from £325, newsletters from
£600, direct mailers from £350, website creation from £1,000, and logo and
strapline development from £350.
For details of the fixed price list visit www.charitybusiness.com,
or call 01793 554200.
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