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| NEW
ROYAL MAIL DATA PRODUCT AFTER SHOCKING MISTAKES REVEALED |
20/01/04 |
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Almost
seven out of ten business letters contain mistakes due to poorly updated
records, according to latest research from Royal Mail.
Its study shows that a shocking 69% have one or more errors (i.e. incorrectly
addressed or company has moved office), which translates as 172m items of
mail sent to businesses that had moved or ceased to trade.
Royal Mail estimates this cost UK organisations in excess of £163m in 2002,
and in response, it has launched a new database product aimed at charities
that tracks, monitors and updates change to businesses each month.
The Royal Mail Business Changes File, developed in association with D &
B, enables groups not only to keep track of present supporters, but to identify
new leads of businesses that have just started or have just moved. This
is vital for charities hoping to keep track of existing and potential donors.
Richard Roche, head of business development at Royal Mail, says: "It seems
incredible that so many fail to accurately target donor addresses. I am
sure this new addition to our comprehensive range of data services will
provide access to greater and more accurate data. We are dedicated to enabling
charities to deliver more targeted mailings and, ultimately, generate more
donations."
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