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DATABASE VERSION ALLOWS GENDER SELECTION FOR FIRST TIME |
07/10/03 |
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A
leading database solutions provider has launched a new version of its leading
list exchange system aimed at the charity sector.
The Reciprocate system, by Occam, was originally developed to maximise the
effectiveness of exchange mailings, but the new updated version will now
allow the selection of reciprocal swapping lists for its clients by gender.
For example, women only can now be selected, making swaps even more responsive
than on previous versions. Names can also be selected by a greater range
of recency than before; previously these were limited to 0-24 months recency.
This can now be operated from 0-6 months, 7-12 months, 13-18 months and
19-24 months onwards.
Reciprocate also acts as a research tool with a database now comprising
110 charity clients with 28 million supporters. Clients include RNIB, NCDL,
RNID, Amnesty International, WWF, Friends of the Earth, Age Concern and
Sight Savers International.
Scott Logie, Managing Director at Occam, said: “This is a great step forward
for Occam in its offering for the charity sector. The development of Reciprocate
has gone from strength to strength since its conception in 1993.
"As we continue to learn from this invaluable system we will be able
to offer more list swapping facilities to our charity clients.”
www.occam-dm.com
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