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| MARKETING
SHOW REMAINS POPULAR IN SPITE OF RECESSION |
18/03/03 |
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Figures
released from the recent International Direct Marketing Fair (IDMF) show
the event continued to attract huge numbers despite the economic crisis.
More than 11,000 visitors attended the three-day show, held at Earls Court
in London for the first time, and organisers Reed Exhibitions announced
it was "very pleased" with the statistics.
A high percentage of attendees were senior level buyers, with 80% of the
280 exhibitors reporting sales being made from the stand.
The show also saw Reed announce that the National Direct Marketing Show
in Birmingham later this year will run alongside a Royal Mail-sponsored
Address and Data Management Solutions event. More information can be found
at www.ndmshow.co.uk.
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