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| MAJOR
ONLINE FUNDRAISING SERVICE TOPS MILLION POUNDS |
15/03/04 |
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CAF
has announced that more than £1m has been donated to charities online through
its tailored efundraising service in its first 18 months.
Efundraising enables charities of all sizes to accept secure, tax-effective
credit/debit card and direct debit donations from their own website, without
the need for a specialised trading and banking service.
Currently used by over 350 non-profit organisations, individual donations
through the service have ranged from £5 to £10,000 and have been made from
100 countries including Australia, Belgium, the US, Canada and Japan.
The African Children's Education Trust (A-CET) helps disadvantaged young
Africans to improve themselves through education.
Nearly 10% of A-CET's income is now received online through efundraising
and, according to trustee David Stables: "As a small charity we are unable
to afford what might be termed as direct or 'face-to-face' fundraising,
so we feel we should just make it as easy as possible to attract all potential
donors. Setting up Efundraising was easy and virtually automatic, and the
system suits us admirably."
Efundraising links a charity's website to secure donation pages which can
be tailored to fit in with the look and feel of its own site. Working alongside
World Pay ecommerce solutions company, CAF undertakes all the administration
on behalf of the charity, from designing the donation pages, to processing
gifts and reclaiming tax from the Inland Revenue.
For more information about Efundraising call 01732 520 316
or visit www.efundraising.org
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