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| HOW
TO GET THE BEST OUT OF EMAIL FROM NEW GUIDANCE |
19/08/03 |
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A
guide on email marketing aimed specifically at non-profit groups has been
developed by the Inbox agency.
It outlines how to make the best possible use of email for fundraising,
and is based on information gathered by the firm over the past four years.
Mel Stanley, head of planning at Inbox comments, "When it comes to email
communications the not for profit fraternity has wisely proceeded with caution,
perhaps preferring to wait and assess the success of the medium in the commercial
environment.
"But now that the medium has comfortably passed the experimental stage
and proven its ability to influence awareness, attitudes and behaviours
we're finding more and more fundraisers are keen to get up to speed with
how to use it to its full capacity.
"The guide we have produced is an excellent starting point."
Copies of the guide are available on application by contacting Mel on 020
7025 8321 or mstanley@inbox.co.uk.
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