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| GETTING
CHEAPER POWER COULD MEAN MORE CASH FOR CHARITY |
11/02/03 |
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The
current trend for the public to regularly switch utility suppliers could
be set to raise up to £100m for the charity sector.
A new scheme from Fundraising Innovations will donate up to £40 to
charity each time a household changes its supplier of gas or electricity
- the money coming from the commission it earns from the winning supplier.
It is estimated that up to 2.6m UK households will make the switch each
year and, if just 10% do so through this scheme, up to £100m could
be raised for charity.
The service is being run via a website, which provides all the options available
for users interested in changing (such as prices, customer service ratings
and special offers), as well as an online form to complete the switch.
Fundraising Innovatins director Mark Todd says: "A charity with 100,000
supporters could raise up to £180,000 each year, if 5% of their supporter
base switched through this scheme."
www.switchandgive.com
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