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| ARTS
GIVING SET TO BE BOOSTED BY NEW BUSINESS INITIATIVE |
01/03/04 |
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A
new scheme aims to encourage more arts philanthropy in order to increase
the amount individuals give to the arts by up to £140m per year.
The Maecenas Initiative, launched by Arts & Business, is a programme which
will have three strands of work in an effort to raise giving from the current
figure of £236m to almost £380m.
Arts & Business will run a series of public and private events, aimed at
inspiring a new debate on arts philanthropy in the UK, through the media
and through its extensive business and arts networks.
This debate will be informed by identifying new models for encouraging arts
philanthropy in the UK from current best practice around the world and,
where possible, pilot them in the UK.
The final strand will be to underpin this work through the delivery of training
seminars and a toolkit for small to mid-scale arts organisations wishing
to increase their individual giving income.
Colin Tweedy, Chief Executive of Arts & Business, says: "For many it will
be staggering to see that the figure for individual giving to the arts (£236m)
already far exceeds the figure for business investment in the arts (£111m),
but we feel there is potential for growth particularly outside London."
"While the US has a long, high profile history of sustained individual philanthropy
to the arts, here in the UK this form of cash support to the arts is not
nearly so developed. We can learn from the different culture of giving in
the US and translate methods that will work effectively here in the UK.
"In the US, 5.7% of total philanthropy went to the arts in 2000/01. In the
same financial year in the UK, only 3.4% of philanthropic giving went to
the arts. Arts & Business is going to change this and bring more and better
resources to the arts."
The toolkit will be available for download from www.AandB.org.uk
before the summer.
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