Its Charity Funding report, found that while in 2003 80% of the adult population had given to charity, by 2005 this figure had decreased to 66%. In addition, 26% of the 2005 respondents had only given to the tsunami appeal.

There was also a distinct change in the views of the public about the way charities operate and how they raise funds. In 2003, 54% thought that charities didn’t need as much money from the public now that they get money from the National Lottery. By 2005, this figure had dropped to just 3%. And whereas 39% thought that charities spend too much on advertising, only 12% thought this in 2005.

In addition, in 2003 59% felt that charities would spend money more efficiently than the government, a figure that dropped to 13% in the 2005 research.

The Key Note Charity Funding Market Assessment 2005 is available to buy from Key Note for £799. Call 020 8481 8750 or visit www.keynote.co.uk for more information.