ICT foresight: campaigning and consultation in the age of participatory media, published by the NCVO, ICT Hub and the Hansard Society, asked nearly 300 senior charity managers how they foresaw the future of technology in campaigning and consultation work. The general consensus demonstrated a desire to move from traditional forms of communication and static web presence to more engaging technology.

When asked which ICT applications would be adopted in the next five years, responses included: 39% planning to adopt an online discussion forum; 32% video conferencing; 30% email discussion groups; 22% blogs; and 14% podcasting. It is worth noting, however, that at present a majority of charities are not making best use even of standard websites, let alone web 2.0. (see Charity Times August 06 feature Wasted opportunity).

Commenting on the new research, NCVO’s head of research Karl Wilding said: “More and more people are using websites like Myspace and YouTube to have their say and for their voices to be heard. Charities must exploit these mediums to create powerful campaigns and more transparent consultations. Websites that do not allow any interactive engagement and space for people to contribute ideas or have a voice will soon no longer be enough.”