The new charter, known as the Fundraising Promise, focuses on six areas in which FSB members will be accountable to their donors, including commitment to standards, clarity and being respectful of their wishes.

At the same time, new research from YouGov and Which? has found that nearly six in ten consumers (58%) said they would be more likely to donate to a charity if they knew it was a member of the FSB, with 18% saying they would be much more likely.

The FSB’s chief executive, Jon Scourse, said response to the charter consultation had exceeded expectations, and the resulting Fundraising Promise would ensure accountability and greater confidence among donors. He added, “The research evidence confirms that it is in the self-interest of charities to sign up to the scheme, which will become public in the New Year.”

To view the promise, visit www.fsboard.org.uk/fundraising-promise.aspx