| |
|
|
| Legacy
awareness reaches record level |
19/05/06 |
| |
Awareness
of the Remember A Charity ad campaign, and hence charitable legacies in
general, is at an all time high, according to a new survey.
The survey, carried out by MORI on behalf of Remember
a Charity, found that the percentage of those aged 45+ who were familiar
with the campaign’s key message of “Everyone can leave the world
a better place” has risen from 38% to 49% from March to April 2006.
Also, of the 1,000 people surveyed, 26% said they were ‘very’
or ‘fairly’ likely to consider leaving a gift in their will,
up from 22% in the same period.
This comes as good news as, according to the Institute
of Fundraising’s chief executive Lindsay Boswell, every 1% rise
in the percentage of people leaving legacies amounts to a further £100
million income per year to the sector. As the total cost of the campaign’s
TV commercial was £205,000 and the press ad campaign was £77,470,
this represents a very good return on investment.
“Thanks to each and every charity within the consortium,
Remember A Charity has succeeded in building a high profile advertising
campaign and raising legacy awareness,” Boswell said.
Remember A Charity
is a consortium of over 140 charities working to raise awareness of charitable
legacies and increase legacy income for the entire sector. Charities looking
to join the consortium should visit www.rememberacharity.org.uk
for more details.
|
| |
|
| |
|
|
