Search
 

CHARTIES FAILING TO EXPLOIT WEB POTENTIAL 13/05/04
 
Voluntary groups' websites are failing to engage the next generation of supporters, according to new report by City University.

A survey commissioned by The Diana, Princess of Wales Memorial Fund suggests that voluntary groups fail to involve users, particularly young people, in setting up their websites and to monitor site traffic to ensure that they are meeting the needs of their target audiences.

According to the report, charities are often seduced by the call of new technology as a means to target young people but have little way of knowing whether the investment has proved successful.

"The absence of user input to web design, content selection and service choice must be regarded as being potentially very dangerous for all parties involved," says the report. "In general terms it seems the field appears to be lacking an evaluative culture."

Drawing on these findings, the fund has launched three new factsheets on how to develop, maintain and effectively monitor charity websites, available with the full report from the charity's website www.theworkcontinues.org

 
current magazine cover
 
 
 Home
 News
 E Newsalert 
 Events
 Subscribe
 Charity services
 Past issues
 Factsheets
 Site map
 
 
navigation jobs
navigation UK Charity Awards
navigation Charity Buyers Guide
 
 

The Pensions Trust