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Voluntary groups' websites
are failing to engage the next generation of supporters, according to new
report by City University.
A survey commissioned
by The Diana, Princess of Wales Memorial Fund suggests that voluntary
groups fail to involve users, particularly young people, in setting up
their websites and to monitor site traffic to ensure that they are meeting
the needs of their target audiences.
According to the report,
charities are often seduced by the call of new technology as a means to
target young people but have little way of knowing whether the investment
has proved successful.
"The absence of user
input to web design, content selection and service choice must be regarded
as being potentially very dangerous for all parties involved," says the
report. "In general terms it seems the field appears to be lacking an
evaluative culture."
Drawing on these findings,
the fund has launched three new factsheets on how to develop, maintain
and effectively monitor charity websites, available with the full report
from the charity's website www.theworkcontinues.org
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